About us.

There is this thing about becoming a parent that suddenly makes you realise what position we, as a human being, have found ourselves in. When you take home your firstborn child you suddenly see the world very differently in the grand scheme of things.

As a parent you only want what is best for your child. When he or she is not feeling well and you can’t relieve pain or make it go away. When you see children playing outside, going to school, growing up without a care in the world. It is moments like that that make you realise; Our time and place on this planet is limited. Choices we make influence us and people around you. How we treat our environment, each other and leave things behind for our next generation comes down to you and me.

How are our children going to live in an ever changing world where priorities and politics can change in the wimp of an eye. Can we make a change for the future of our next generation?

This mindset and those thoughts are what brought me and my close friend together on a journey to make a change. Our drive to be an entrepreneur and give something back at the same time is something we have combined in our passion. RUBEN. A symbol to our children, our grand children and the following generations to come. RUBEN. Has a goal to create awareness for a better world. RUBEN. Shows that charity and entrepeneurship do go hand in hand by supporting initiatives who make the world a better place.

Vincent Vinkoert
Kevin van Deursen

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